If Sarah Palin’s star turn on the “Today” show was meant to send
ratings soaring, it fell short.
Governor and Vice Presidential Candidate Sarah Palin
The gap dividing NBC’s “Today” from ABC runner-up “Good Morning
America” widened by just 23,000 viewers Tuesday compared with the day before, according to the Nielsen Co.
“Good
Morning America” had its own guest star, Katie Couric, back on morning TV after many years hosting “Today.” But Couric, now
at ABC, is filling in all week at “GMA.” Palin was “Today” guest co-host on Tuesday only.
“Today” drew 5.5 million
viewers, while “GMA” had 356,000 fewer tuning in. On Monday, the gap dividing them was 333,000 viewers.
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This morning-show rivalry has intensified as “GMA” chips
away at the audience margin that has kept “Today” in first place for 15 years.