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Facebook to begin selling video ads: WSJ

A man is silhouetted as he uses a mini tablet computer while standing in front of a video screen with the Facebook and Twitter logos, in this picture illustration taken in Sarajevo October22, 2013. REUTERS/Dado Ruvic

(Reuters) – Facebook Inc will begin selling video ads later this week and plans to make an announcement on Tuesday, the Wall Street Journal reported, citing people familiar with the matter.

A man is silhouetted as he uses a mini tablet computer while standing in front of a video screen with the Facebook and Twitter logos, in this picture illustration taken in Sarajevo October22, 2013. REUTERS/Dado Ruvic

The ads will play automatically in users’ news feeds and may help Facebook capture a share of the $66.4 billion that advertisers are expected to spend on U.S. television this year, the Journal said.

One of the first ads to be played will be a short tease made specifically for Facebook for Lions Gate Entertainment Corp’s upcoming film “Divergent,” according to the newspaper. (link.reuters.com/wad55v)

Facebook could not immediately be reached for comment by Reuters outside of regular U.S. business hours.

(Reporting by Sakthi Prasad in Bangalore; Editing by Supriya Kurane)

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