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Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore

YoopyaSep 23, 2024September 23, 20240

Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing research firm, shows just how significant this

Entrepreneurial potential: Which generation is most likely to succeed in business?

YoopyaSep 21, 2024September 21, 20240

When it comes to studying entrepreneurship, a lot of effort is spent trying to determine the personality traits that distinguish enterprising individuals from other people.

Exclusive: JPMorgan CEO Jamie Dimon to visit Africa in growth push

YoopyaSep 18, 2024September 18, 20240

NAIROBI/NEW YORK, Sept 17 (Reuters) – JPMorgan Chase (JPM.N) CEO Jamie Dimon plans to travel to Africa in mid-October in a push by the biggest U.S.

Will checking character references really help you find the best candidate for a job?

YoopyaSep 15, 2024September 15, 20240

Finding the best person to fill a position can be tough, from drafting a job ad to producing a shortlist of top interview candidates. Employers

Tech billionaire Elon Musk is on track to become the world’s first trillionaire. It’s a sign markets aren’t working

YoopyaSep 14, 2024September 14, 20240

Apparently, the world is about to get its first trillionaire. A report from the business intelligence agency Informa Connect says, at his present rate of wealth accumulation,

US food insecurity rate rose to 13.5% in 2023 as government benefits declined and food prices soared

YoopyaSep 6, 2024September 6, 20240

The official U.S. food insecurity rate rose to 13.5% in 2023 from 12.8% in 2022, according to data the U.S. Department of Agriculture released on Sept. 4, 2024.

26 states may soon need to regulate cannabis – here’s what they can learn from Colorado and Washington

YoopyaAug 31, 2024August 31, 20240

The U.S. Drug Enforcement Administration has made moves to reclassify marijuana, making it a type of legal but regulated medicine, like Tylenol with codeine or some steroids. With the

6 Growth marketing strategies for small businesses

YoopyaAug 31, 2024August 31, 20240

Are you looking to enhance your company’s profits and increase consumer awareness? Try these six growth marketing strategies for small businesses. In today’s competitive market,

Giving feedback can be daunting for new leaders — here’s how to provide it thoughtfully

YoopyaAug 28, 2024August 28, 20240

Giving performance feedback at work can be a stressful experience, especially for new leaders and their employees. It often evokes feelings of anxiety, uncertainty and defensiveness.

Want to fight gender inequality? A review of data from 118 counties shows that development aid works

YoopyaAug 24, 2024August 24, 20240

Gender inequality isn’t just unfair — it’s also a drag on the world economy. Giving women the same economic opportunities as men would add about US$12