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5 marketing tips for small business owners

YoopyaDec 19, 2024December 19, 20240

Discover essential marketing tips for small business owners to boost brand visibility and grow your business effectively in today’s competitive market. Marketing can be a

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

YoopyaDec 4, 2024December 4, 20240

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote

AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

YoopyaNov 26, 2024November 26, 20240

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm

Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore

YoopyaSep 23, 2024September 23, 20240

Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing research firm, shows just how significant this

6 Growth marketing strategies for small businesses

YoopyaAug 31, 2024August 31, 20240

Are you looking to enhance your company’s profits and increase consumer awareness? Try these six growth marketing strategies for small businesses. In today’s competitive market,

3 pros and cons of hiring a marketing agency

YoopyaApr 24, 2024April 24, 20240

Explore the advantages and disadvantages of partnering with a marketing agency. From expertise to cost considerations, learn what’s best for your business. In today’s dynamic

How using signs in your business can improve your sales

YoopyaNov 12, 2022November 12, 20220

One important part of marketing a business is using signs. Find out how your company can use displays to improve sales and attract more buyers.

Marketing pitfalls you should never make

Michael H. MorganAug 19, 2013May 26, 20240

Marketing is essential if you want your business to prosper. However, many business owners equate marketing to advertising, which is just a part of it.

Make it or break it: 8 Golden rules of content marketing

YoopyaMay 25, 2013September 2, 20240

Content marketing is the newest form of advertising. Advertisers realized a while back that people were becoming unresponsive to traditional marketing methods. The lack of

Dow ends above 15,000 for first time, S&P closes at record

YoopyaMay 8, 2013September 8, 20240

(Reuters) – The Dow closed above 15,000 for the first time on Tuesday and the S&P 500 ended at another record high, extending the market’s rally as