The majority of social network habitués go online because they have the leisure time to do so. They open their sites because they want to be entertained by interesting happenings, discussion topics and catchy photos and videos.
If you made a social network site for your online business then make sure that people find it amusing. If they are always entertained then they will keep on visiting the page. It must offer something relevant, not just your products and services. For example, come up with articles about the advantages of using your product, or announce an upcoming exciting event.
Make your buyers feel extra special
Consumers feel special if they are given due attention. One effective way to reach out to their needs is by directly answering their queries. Do not forget to include a customer support application for your social network site. Answer queries immediately so that others will be encouraged to post their questions. This creates significant interaction between buyers and sellers.
The contact information must carry all pertinent details like store addresses and telephone numbers. If you included a customer hotline, then make sure someone answers the customer hotline round-the-clock.
If you are determined to boost sales then it is wise to invest in a RingCentral VoIP service subscription that allows businesses to receive customer calls through the Internet. Traditional wired lines can only handle one call at a time. With an Internet phone, an agent can handle several customers simultaneously.
Interacting with customers on Facebook or any social networking site requires careful planning and strategy. Unlike the traditional media where complaint letters are answered after a few weeks, in social media issues must be responded immediately, otherwise the entire community can go up in arms and bring the business down.
Let’s face it, there are people out there who do nothing but take part in arguments online. If an issue remains unresolved, before you know it, has been blown out of proportion. Response time is very crucial. Companies must also have a team that specializes in effectively addressing queries and complaints.
Do Not Bombard People with Hard Sell Information
While awareness is key to business success, sometimes too much information may not be fruitful. Consumers do not like too many unsolicited news in their email or personal walls. Limit your posts to exciting events and happenings. Make sure it’s something your followers would enjoy otherwise they will stop opening your page.
Strategically schedule your posts. If you are slowly losing your audience then it simply means your over eager information dissemination is not working. Keep the posts short with eye catching photos and videos?
Another way to build interaction is to reward your followers. Have a budget for gifts or ask your sponsors if they are willing to give out sample products. You can even start an online game; the first one who answers the questions correctly will get a price. Or the first 100 likes will get a gift or a 20% discount on their next purchase. This will keep your followers on their toes as they look forward to the next giveaway. You can even do this regularly, so that your fans can have something to look forward to every time they visit your page.
After all these excitement don’t forget to measure you campaign’s success level. Social networks have tools that can help you measure success. Use those tools to determine if you are on the right track or if the company needs to refocus its marketing efforts. The ultimate gauge of everything is sales. If your sales have increased by leaps and bounds then it simply means you are doing the right thing. Give yourself a pat on the back and keep up the good work.