Isn’t it “marvelous?” Obama seeks to define Romney for voters

(Reuters) – When President Barack Obama criticized Mitt Romney by name this week for embracing a controversial

Republican budget proposal, he worded his attack carefully and with bite.

“(Romney) said that he’s ‘very supportive’ of this new budget,

and he even called it ‘marvelous’ — which is a word you don’t often hear when it comes to describing a budget,” Obama

said during a speech on Tuesday, before adding:

“It’s a word you don’t often hear generally.”

The desired

effect was clear: tie Romney directly to mostly unpopular plans for budget cuts and emphasize that the former executive is

out of touch by lampooning his use of a seemingly out of date adjective.

After watching quietly while Republican

candidates fought each other, Obama is now trying to define his likely opponent in November as an out-of-touch

multi-millionaire who would cut social programs for the elderly and the middle class while promoting policies to help the

rich.

Obama’s riff on Romney’s use of the word “marvelous” to describe Representative Paul Ryan’s budget plans

carried a subtle message.

“It’s a word you kind of associate with the upper class, and I think that the intention was

to tweak Romney for being wealthy and, you know, sort of brought up in the kinds of circles where they would say

‘marvelous,'” said Kenneth Sherrill, a political science expert at New York’s Hunter College.

“That’s trying to get

under his skin a little bit.”

The attack – which Obama repeated at a fundraiser on Thursday night – is a sign of

things to come.

Obama’s campaign has worked steadily to construct an image of an insensitive and patrician Romney

even before he wins the Republican nomination, hoping to create a caricature that sticks with voters once the election

officially becomes a two-man race.

Romney has made similar efforts to define Obama, portraying him as unprepared and

unable to handle the country’s economic challenges. And he began the process earlier, deliberately focusing his critiques on

the president rather than the other Republican challengers.

The back and forth is a foreshadowing of what is likely to

be a very nasty campaign. Hunter College’s Sherrill said both candidates were likely to get very negative.

“This will

be a spectacularly aggressive and negative campaign in the general election,” he said. “I think that the principals – the

candidates themselves – are going to go after one another pretty strongly.”

NASTY CAMPAIGN AHEAD

Yet former

constitutional law lecturer Obama can only go so far with charges that Romney is an elitist.

“It looks to me like what

Obama’s trying to do is two things: one is run on class warfare … and (two) just demonize his opponent,” said Charlie

Black, a former adviser to 2008 Republican nominee John McCain who is now advising Romney.

“A president who’s also

wealthy and went to Harvard is not going to win on class warfare.”

Obama’s campaign is already drawing contrasts in

areas where it perceives Republicans to be weak. Obama regularly brings up his support for immigration reform at political

fundraisers, a dig at Romney’s hard line against illegal immigration.

Hispanics, who could provide the swing votes

needed to win battleground states such as Colorado and Nevada, largely back Obama in polls.

His campaign is also

targeting women, another critical voting bloc that Democrats want in their column.

Obama spoke at a conveniently timed

forum on women and the economy at the White House on Friday, making reference to influential women in his life as well as his

appointment of two women to the Supreme Court.

This line seems to be working. Polls show support for Obama among women

is increasing, while Republicans have lost ground due to conservative stances on birth control.

On healthcare, Obama

advisers gleefully describe the president’s 2010 reform law as modeled on Romney’s own effort in Massachusetts, reminding

conservative Republicans of the candidate’s moderate past

Obama will also bring renewed attention on Tuesday to the

“Buffett rule,” a measure to raise taxes on the wealthy, which Republicans oppose.

“Obama’s smart enough to know …

(that) many people in the public are perceiving Romney as an elitist who does not have sympathy for workers or the poor,”

said Mark Rom, an associate professor of government at Georgetown University.

“Anything he can do to reinforce that

image, he’ll take the opportunity to do.”

But with unemployment still high and job creation advancing only slowly,

Republicans see an opening, no matter how much Obama defines himself as a middle class champion.

“Middle class voters

want to see economic growth and more jobs. They’re anxious about the future of our economy,” said Romney adviser Kevin

Madden.

“Middle-class Americans have lost faith in President Obama because his basic message in this economic slowdown

is that 8 percent unemployment is the new normal, and other rising cost pressures like high gas prices and rising health care

costs are all someone else’s fault.”

(This story corrects spelling of Buffett in paragraph 23)

(Editing by

Alistair Bell and Todd

Eastham)