RiRi holds the No. 1 spot on the Social 50 music chart for the 4th week in a row. Rihanna is the second most popular artist on the chart, with 11 weeks at No. 1 — behind Justin Bieber (27). Rihanna was also the first number-one act of the Social 50 on December 11, 2010. The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter and MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
After the song became her 22nd Hot 100 top 10 last week – the fifth-best sum among women in the chart’s more than five-decade history, Rihanna’s “Where Have You Been” pushes 9-8 this week. It bullets again at No. 9 on Radio Songs (74 million, up 14%) and powers 32-23 on On-Demand Songs (335,000, up 17%). On Digital Songs, “Where” falls 6-7 (132,000, down 9%).
Channeling audiences from two massive online fan bases (over 75 million combined fans on Facebook alone) Coldplay’s”Princess Of China” music video featuring Rihanna was able to garner 7 million views in only seven days. That helped Coldplay rack up 14,732,000 views to its VEVO channel during the charting week. The success of the video created a positive impact on both artists’ fan bases. Coldplay added just over 147,000 followers across Twitter, Facebook and Myspace to their overall fan base (a 7% increase) while Rihanna added 407,482.
Coldplay wasn’t the only group to experience online gains riding the coattails of the Rihanna Navy. The greatest gains on the Social 50 this week were the five sisters that make up Cimorelli. The act returns to the top 10, jumping 16-3, reaching a new chart high. The jump comes thanks to the group’s video cover of Rihanna’s “Where Have You Been.” So far, it has earned more than 600,000 views since its debut on June 4.
