Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore
Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing research firm, shows just how significant this...
Tag : Business
Entrepreneurial potential: Which generation is most likely to succeed in business?
When it comes to studying entrepreneurship, a lot of effort is spent trying to determine the personality traits that distinguish enterprising individuals from other people....
Tech billionaire Elon Musk is on track to become the world’s first trillionaire. It’s a sign markets aren’t working
Apparently, the world is about to get its first trillionaire. A report from the business intelligence agency Informa Connect says, at his present rate of wealth accumulation,...
Google’s antitrust trial over online advertising set to begin
Sept 9 (Reuters) – Alphabet’s (GOOGL.O) Google will face U.S. antitrust prosecutors on Monday in Alexandria, Virginia, where the Justice Department will seek to show the...
Giving feedback can be daunting for new leaders — here’s how to provide it thoughtfully
Giving performance feedback at work can be a stressful experience, especially for new leaders and their employees. It often evokes feelings of anxiety, uncertainty and defensiveness....