Marketing Archives | All about Marketing stories

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

YoopyaDecember 4, 2024December 4, 2024

by YoopyaDecember 4, 2024December 4, 20240402

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote...

AI Technology

AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

YoopyaNovember 26, 2024November 26, 2024

by YoopyaNovember 26, 2024November 26, 20240447

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm...

Business Celebrity

Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore

YoopyaSeptember 23, 2024September 23, 2024

by YoopyaSeptember 23, 2024September 23, 20240502

Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing research firm, shows just how significant this...

Business Economy

6 Growth marketing strategies for small businesses

YoopyaAugust 31, 2024August 31, 2024

by YoopyaAugust 31, 2024August 31, 20240308

Are you looking to enhance your company’s profits and increase consumer awareness? Try these six growth marketing strategies for small businesses. In today’s competitive market,...

Business

3 pros and cons of hiring a marketing agency

YoopyaApril 24, 2024April 24, 2024

by YoopyaApril 24, 2024April 24, 20240289

Explore the advantages and disadvantages of partnering with a marketing agency. From expertise to cost considerations, learn what’s best for your business. In today’s dynamic...

Business

How using signs in your business can improve your sales

YoopyaNovember 12, 2022November 12, 2022

by YoopyaNovember 12, 2022November 12, 20220315

One important part of marketing a business is using signs. Find out how your company can use displays to improve sales and attract more buyers....

Business

Marketing pitfalls you should never make

Michael H. MorganAugust 19, 2013May 26, 2024

by Michael H. MorganAugust 19, 2013May 26, 202407

Marketing is essential if you want your business to prosper. However, many business owners equate marketing to advertising, which is just a part of it....

Education

Make it or break it: 8 Golden rules of content marketing

YoopyaMay 25, 2013September 2, 2024

by YoopyaMay 25, 2013September 2, 202401

Content marketing is the newest form of advertising. Advertisers realized a while back that people were becoming unresponsive to traditional marketing methods. The lack of...

Business Markets News

Dow ends above 15,000 for first time, S&P closes at record

YoopyaMay 8, 2013September 8, 2024

by YoopyaMay 8, 2013September 8, 202404

(Reuters) – The Dow closed above 15,000 for the first time on Tuesday and the S&P 500 ended at another record high, extending the market’s rally as...