5 marketing tips for small business owners
Discover essential marketing tips for small business owners to boost brand visibility and grow your business effectively in today’s competitive market. Marketing can be a...
Tag : Social media
A Meta outage hit Facebook, Instagram, WhatsApp and more. Here’s what we know so far
A major outage is affecting users of popular social media and messaging services including Facebook, Instagram and WhatsApp around the globe. All these platforms are...
How to combat toxic bosses: Social media and flexible work can save careers, new research shows
In today’s high-pressure business world, demands like meeting sales targets and managing customer relationships are challenging enough. But for some workers, the real battle is...
Generative AI is making traditional ways to measure business success obsolete
Businesses are already being radically transformed by artificial intelligence (AI). Tools now exist that offer instantaneous, high-quality results in improving certain operations without the burden...
Appeals court upholds TikTok ban: 5 essential reads on the case and its consequences
A three-judge panel of the U.S. Court of Appeals for the District of Columbia Circuit on Dec. 6, 2024, upheld a law requiring TikTok’s China-based parent company,...
Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers
Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote...
Scroll less, connect more: A new study shows how to make social media work for you
We all know using social media is considered bad for you. A high social media diet is linked to anxiety, depression and FOMO (the fear...
Elon Musk’s team-up with Donald Trump is different to how media barons operated in the past. Here’s why
Elon Musk’s regular posts of strong support for president-elect Donald Trump on his social media platform X and his expected role within the new US administration present...
Social media has complex effects on adolescent wellbeing, and policymakers must take note
In late 2024, more than 20 years after the birth of Facebook, the impact of social media on our lives cannot be overstated. Initially underestimated by...
TikTok and WHO are getting together to help combat widespread health misinformation on social media
The social media platform TikTok has become a cultural phenomenon, influencing the behaviour and taste of its users in almost every area of life. From...